Privacy Policy

A Legal Disclaimer

Apex Real Estate Group (“Apex,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or interact with us. By using our site, you agree to the practices described below.

1. Information We Collect

We may collect the following types of information:

Personal Information: Name, phone number, email address, and any details you provide when submitting inquiries, rental applications, or service requests.
Rental Application Information: When applying for a lease, additional details such as employment history, income, rental history, and references may be collected.
Technical Information: IP address, browser type, device information, and site usage data (via cookies or analytics tools).
Payment Information: If applicable, certain financial details provided for rent payments (processed securely through third-party providers).

2. How We Use Your Information

We use your information to:

Respond to inquiries and provide customer support.
Process rental applications and evaluate eligibility.
Communicate important updates regarding properties, leases, and maintenance.
Improve website functionality and user experience.
Comply with legal and regulatory requirements.

3. Information Sharing

We do not sell or trade your personal information. We may share your information only in the following situations:

With Service Providers: Such as maintenance contractors, background check services, or payment processors, when necessary for providing services.
For Legal Compliance: When required by law, regulation, or legal process.
For Business Operations: In the event of a merger, acquisition, or asset transfer involving Apex.

4. Cookies & Tracking

Our website may use cookies and analytics tools to enhance user experience, track traffic patterns, and improve functionality. You may adjust your browser settings to disable cookies, but some features of the site may not work properly.

5. Data Security

We take reasonable steps to protect your information from unauthorized access, disclosure, or misuse. However, no online system is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information only as long as necessary for business, legal, or regulatory purposes. Rental application data may be stored in compliance with applicable housing laws.

7. Children’s Privacy

Our website is not directed to individuals under 18, and we do not knowingly collect personal data from minors.

8. Your Rights

Depending on your location, you may have rights to:

Request access to the personal information we hold about you.
Request corrections to your information.
Request deletion of your personal information, subject to legal and contractual restrictions.

To exercise these rights, please contact us using the details below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Continued use of our website after changes indicates acceptance.

Privacy Policy -
The Basics

Having said that, a privacy policy is a statement that discloses some or all of the ways a website collects, uses, discloses, processes, and manages the data of its visitors and customers. It usually also includes a statement regarding the website’s commitment to protecting its visitors’ or customers’ privacy, and an explanation about the different mechanisms the website is implementing in order to protect privacy.

Different jurisdictions have different legal obligations of what must be included in a Privacy Policy. You are responsible to make sure you are following the relevant legislation to your activities and location.

What to Include in the Privacy Policy

Generally speaking, a Privacy Policy often addresses these types of issues: the types of information the website is collecting and the manner in which it collects the data; an explanation about why is the website collecting these types of information; what are the website’s practices on sharing the information with third parties; ways in which your visitors an customers can exercise their rights according to the relevant privacy legislation; the specific practices regarding minors’ data collection; and much much more.

To learn more about this, check out our article “Creating a Privacy Policy”.